Privacy Policy

Last Revised: September 22, 2021

Thank you for visiting the Privacy Policy of Taylor Made Golf Canada ("TaylorMade"). TaylorMade values your privacy and wants you to feel comfortable and secure doing business with us and using our websites, including taylormadegolf.ca, loganolsonputters.ca, adamsgolf.ca, and any other TaylorMade website or application which we link to this Policy (the "TaylorMade Websites"). This Privacy Policy describes how we collect, use, and disclose personal information we collect from you or about you through the TaylorMade Websites, written or oral communications, or from other sources. This Privacy Policy also explains some of the rights you have over your personal information and how you can opt out of certain uses and disclosures of your personal information.

Privacy Policy Summary

Information We Collect.

Information We Collect Automatically.

How We Use the Information We Collect.

How We Share Your Information.

Your Choices.

Who We Are and Websites We Own and Operate

TaylorMade is a US-based golf equipment and accessories manufacturer and retailer headquartered at 5545 Fermi Court, Carlsbad, California 92008, USA.

This Privacy Policy applies to consumers and visitors to the TaylorMade Websites in Canada only. Links within these sites could direct you to third party websites that TaylorMade does not own or control. TaylorMade has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party websites, which may employ cookies and/or collect personal information in manners that are different from the practices we describe in this Privacy Policy. In addition, TaylorMade will not and cannot censor or edit the content of any third party site. We encourage you to be aware when you leave the TaylorMade Websites, and to read the privacy policy of each website that you visit. TaylorMade affiliates may have their own privacy policy governing websites other than the above TaylorMade Websites.

Your Consent

By browsing, creating an account, or registering on the TaylorMade Websites, making a purchase, contacting TaylorMade Customer Service or providing TaylorMade with personal information, you agree to this Privacy Policy and consent to the collection and use of your personal information as described in this Privacy Policy, to the extent allowable by law. Where legally allowed only with your express consent, we will affirmatively ask for your consent. Should we make any substantial changes in the way we collect and/or use any personal information we will amend this Privacy Policy, and we may email you to notify you of such changes, and your continued use of any TaylorMade Websites or provision of personal information to us after such changes constitutes your consent to the amended Privacy Policy.

Why We Collect Information

In this Privacy Policy, “personal information” means any information that can be used to identify you. This information may include your name, address, telephone number, email address, IP address, date of birth, gender, nationality, occupation, personal identification details, golf scores, handicap and other golf-related information, golf club membership, golf product preferences, golf club fitting specifications, photographs, video, preferred communication methods, payment information, and any other type of information that you choose to provide to us.

In some cases, TaylorMade collects personal information because it is necessary to enable us to deliver products and services. For example, if you order a product, we need to have information such as your billing address, product choice, delivery information, and payment processing information. Your personal information also helps us communicate with you about our latest products, services, special offers, sweepstakes, contests, promotions, events and tournaments, and other information you might like to know about, if you so choose.

Additionally, we collect your personal information to help us design, deliver operation of, and tailor your experience on the TaylorMade Websites. We may also correlate the personal information you have provided with information from other sources, which may help us to develop a more targeted user profile concerning you and/or your demographic information. For example, if you provide us with your personal information, we may crosscheck that against information that might otherwise be available through entities with whom we have a business relationship in order to develop a more in-depth demographic profile of you. We may also process personal information to target specific items of interest to you such as golf merchandise, fitting opportunities, and events. To opt-out of this practice, please visit the Use of Cookies section of this Privacy Policy for more information.

Information We Collect

When you register a TaylorMade product, send us an email, purchase a product from a TaylorMade Website, register on one of the TaylorMade Websites, enter a contest, sweepstake, or other promotion, submit data through one of our applications, call or communicate with our Customer service, including any chat feature we make available, subscribe to one of our newsletters, interact with us via a social networking service, or otherwise transmit information via any of the TaylorMade Websites, TaylorMade may obtain and collect your personal information, such as the following:

  • Your first and last name;
  • Your contact details, including your postal address, telephone number, and email address;
  • If you make a purchase, your payment and shipping information;
  • Your IP address;
  • Your date of birth, gender, nationality, occupation, personal identification details,
  • Your golf club membership, golf product preferences, golf club fitting specifications,
  • Photographs and videos you provide to us;
  • Information about your preferences;
  • Your physical traits, including handedness and handicap;
  • Your game performance data, including your golf scores;
  • Your club preferences and specifications; and
  • Other personal information you choose to provide.

Information We Collect Automatically

We do not automatically collect your home address, email address, telephone number, and product preferences unless you voluntarily input this information, such as when creating an account, placing an order, or when you submit questions or comments, request information, or participate in online surveys, contests, promotions or other activities.

However, as is true of most websites, the TaylorMade Websites collect certain information automatically and store it in log files by using cookies and other automated technologies. For more information on our use of cookies, please see below in the “Cookies” section of this Privacy Policy.

In addition to any personal information or other information that you choose to submit to the TaylorMade Websites, we and our third-party service providers (including content and analytics providers and advertising companies) may use a variety of technologies that automatically or passively collect certain information whenever you visit or interact with the TaylorMade Websites or one of our advertisements or other TaylorMade content elsewhere online (collectively referred to as “Usage Information”). Usage Information may include the browser, search terms you use on our Website; the URL that referred you to a TaylorMade Website; all of the areas within the TaylorMade Websites that you visit, the time of the visit, the links you select from the TaylorMade Websites to elsewhere online, among other information about your visit.

Our systems may also automatically collect your IP address or other unique identifier of your computer, cell phone, or other device used to access the TaylorMade Websites (collectively referred to as a “Device Identifier”).

Usage Information and Device Identifiers may be non-identifying or may be associated with you and therefore identifiable. Whenever we associate Usage Information or a Device Identifier with you, as an individual and identifiable person, we treat it as personal information.

We may work with third parties to help us collect and use Usage Information and Device Identifiers. For example, we work with Google Analytics, which is a web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes. We use Google Analytics on our website to analyze how users use the Website, and to provide advertisements to you on other websites. Google Analytics may collect information such as user location as inferred from IP address, the amount of time a visitor spends on our Website, which pages are more frequently accessed, how the Website is accessed (either directly, a search engine, or from a link), what sort of software is used (e.g. operating system, browser type, etc.), as well as demographics. For more information on how Google Analytics collects and processes information, please visit: www.google.com/policies/privacy/partners/.  For information about how to opt out of having your information used by Google Analytics, visit: https://tools.google.com/dlpage/gaoptout/. 

Note that your browser settings may allow you to transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, the TaylorMade Websites do not respond to a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Chat Rooms and Forums

The TaylorMade Websites may now, or in the future, include chat rooms, forums, message boards, and/or news groups. Any information you disclose in these areas becomes public information. You should exercise caution before disclosing your personal information via these public venues, which you do at your own risk. If you do so, you may receive unsolicited emails or "spam" from others. TaylorMade cannot safeguard the privacy of personal information you choose to disclose online in this manner.

Computer Profiles

TaylorMade may also collect and accumulate other data that helps us understand and analyze the Internet experience of our visitors. For example, we may accumulate visitor data relating to referring domain names, the type of browsers used, operating system software, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement.

How We Collect Information

We collect information in three primary ways:

You give us information: We collect information from you when you create an account with us, sign up to receive marketing communications, purchase a product from us, or when you interact with us about a product, service, or promotion we offer.

We collect information automatically: We automatically collect certain types of personal information when you visit the TaylorMade Websites. For example, we automatically collect various types of technical information when you use the TaylorMade Websites as described in this Privacy Policy.

We collect information from other sources: We may obtain information about you from outside sources. For example, we may obtain commercially available information about you from third parties, such as demographic information for advertising and marketing purposes. We may also receive information from third parties who provide third-party tracking services through web-beacons as otherwise discussed in this Privacy Policy.

Children's Online Privacy Protection

TaylorMade does not knowingly collect contact or personal information from children under 13. Nor are the TaylorMade Websites intended to solicit information of any kind from children under 13. If we become aware that we have inadvertently received information from a child under 13, we will delete such information from our records. If you want to notify us of our receipt of information by your children under 13, please do so by emailing us at 

privacyca@taylormadegolf.com.

Use of Cookies

Our browser software transmits "cookies." If enabled, cookies may store small amounts of data on your computer about your visit to any of the TaylorMade Websites. Cookies assist us in tracking which of our features you visit most often and what content you may have viewed during past visits. When you re-visit the TaylorMade Websites, cookies can enable us to customize our content according to your preferences. We may use cookies to:

  • keep count of return visits to the TaylorMade Websites;
  • accumulate and report anonymous, aggregate, statistical information on website usage; and
  • deliver content and advertising specific to your interests or past viewing history

If you do not wish information about your behaviour at our website or mobile applications to be collected and assessed by the aforementioned tracking technologies, you can apply or elect to opt out (as applicable). Below is a link to third-party sites that instruct you how to do so:

Additionally, if you would like to generally opt out of the service of ads based on the use of re-targeting technologies, you can visit: http://optout.networkadvertising.org/#/.

You can always contact us for further information if your opt-out options are unclear.

Use of Web Beacons

The TaylorMade Websites and certain emails sent to consumers who have not disabled their browsers for web beacons and cookies contain electronic images (called "pixels", "transparent GIF files", or "web beacons") that allow us and our advertising partners to view and access cookies. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. A web beacon is a transparent graphic image placed on a web page or in an email, which indicates that a page or email has been viewed or that an email has been forwarded. In some cases, these files are provided by our online management partner.

These files enable our online management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to the TaylorMade Websites. The cookie was placed by us or by another advertiser that works with our online management partner. We may also include web beacons in HTML-formatted newsletters and other emails containing graphics that we send, so we may count the number of newsletters and emails that have been opened and read.

Advertising and Online Tracking

We may also use web beacons and cookies to understand your online behavior on the TaylorMade Websites and in communications with TaylorMade to tailor advertisements and other communications shown and sent to you advertising our goods and services, both on our website, and on third party websites including social media sites.

Our systems do not recognize browser “Do Not Track” signals, but several of our service providers who utilize these cookies and other tracking technologies on the TaylorMade Websites enable you to opt out from receiving this type of advertising. For more information about third party cookies and web beacons, including information about how to opt out of these technologies, please refer to the Use of Cookies and Use of Web Beacons sections above.

If you would like to know more about how TaylorMade uses cookies and web beacons, including how to opt out of these technologies, please read our Cookies Policy found above. We also provide you with additional tools to opt out of receiving marketing communications from us, and certain disclosures of your information. Please see the “Your Rights & Choices for Marketing Communications” section of this Privacy Policy for more information.

Use of IP Addresses

TaylorMade may store IP addresses in server logs for features such as to keep your shopping cart active, for system maintenance purposes, or to store the general location inferred from IP address whenever someone provides personal information. An IP address is a number assigned to your computer whenever you access the Internet. An Internet Service Provider ("ISP") typically assigns a random IP address to your dial-up. For local area network ("LAN"), DSL, or cable modem users, an IP address may be permanently assigned to a particular computer. We typically cannot determine your identity solely based upon your IP address. However, your IP address does reveal what geographic area you are connecting from, or which ISP you are using. Finally, other websites you visit have IP addresses, and we may collect the IP addresses of those websites and their pages, but these IP addresses do not tend to be associated with Internet users.

How We Use the Information We Collect

TaylorMade may use your personal information in the following ways:

  • to enable us to respond to you generally, or to process, validate and verify requests and/or purchase orders;
  • to perform any services requested by you;
  • to facilitate, complete or confirm, a purchase you choose to make, including facilitating payment for your purchase and delivery;
  • to compile and/or distribute aggregate information about our website users and aggregate usage patterns;
  • to provide our own website designers with useful information for improving our websites and developing new features and services that meet your needs;
  • to tailor your experience on the TaylorMade Websites and our communications with you, showing you content and sending you information we think might interest you or altering the content and our communications according to your personal preferences and interests;
  • to send you informational or promotional communications that you have agreed to receive, including through the email, and text messages, about us or our affiliates or subsidiaries or other materials we think may interest you;
  • to display our advertising to you both on the TaylorMade Websites, third party websites, and social media;
  • to conduct surveys and market research, which we may use to improve or tailor our advertising;
  • to carry out other purposes that are disclosed to you and to which you consent;
  • to carry out any other purpose permitted or required by law; and
  • to share with government agencies, law enforcement, or with third parties if we think we are legally obligated, or to protect ourselves. For example, we will disclose information in response to subpoenas, investigative requests, and discovery requests.

How We Share Your Information

TaylorMade may disclose your personal information to TaylorMade subsidiary and affiliated companies; as otherwise disclosed in this Privacy Policy; or with your consent.

TaylorMade may also use your personal information for marketing and survey purposes on behalf of itself and its affiliates and subsidiaries. When legally required, TaylorMade will obtain your express consent to such use in advance. TaylorMade may appoint third party agents in connection with such marketing and survey efforts.

We may share personal information with third parties that help us serve or display our advertising. For example, we may compare email lists with social media sites to allow us to serve advertising to people on our email list who are also users of social media (a “custom audience”). We may also ask these third parties to serve advertising to people we think may be like our customers (“look-alike” modeling). Our advertisers may use your information to display advertisements to you both on TaylorMade Websites and on third party websites. If you unsubscribe from receiving email from us, we will no longer use your email address for this purpose.

TaylorMade may share your personal information and other data with businesses controlling, controlled by, or under common control with TaylorMade. If TaylorMade is merged, acquired, or sold, or in the event of a transfer of some or all of its assets, TaylorMade may disclose or transfer your personal information and other data in connection with such transaction.

TaylorMade may also use or disclose your personal information: (1) when legally ordered to do so by a lawful subpoena or court order, (2) if you violate or breach an agreement with TaylorMade and TaylorMade seeks legal redress, (3) if we believe you will harm the property or rights of TaylorMade or those of TaylorMade's other customers, (4) under exigent circumstances to protect the physical safety of TaylorMade, its employees or contractors, users or the general public, (5) to validate credit card numbers for charging for fee services where relevant, (6) where we have some other legal obligation to process your personal information, or (7) in connection with any relevant transaction or other contract we have with you.

Aggregate Information

TaylorMade may share aggregate statistical information with business partners, sponsors or other third parties. For example, we may tell an advertiser that X number of visitors visited a certain area on the TaylorMade Websites, or that Y number of men and Z number of women filled out registration forms. Such information is not treated as personal information because it does not identify you.

Unsolicited Email

TaylorMade does not send unsolicited bulk emails to anyone who has requested that we do not contact them. We send our newsletters only to those who have subscribed to receive them. If you have inadvertently received one of our newsletters or other marketing communication, or if you simply wish to stop receiving them, please follow the "unsubscribe" instructions contained in each newsletter or send a request to be unsubscribed to privacyca@taylormadegolf.com.

We may still send you emails that do not contain marketing, like transactional emails should you purchase merchandise via the TaylorMade Websites or email notifying you of policy changes including to this Privacy Policy.

TaylorMade Text Message Programs

TaylorMade offers various text message programs from time to time. You may elect to receive text messages. If you sign up to receive text messages, we will send you marketing and other information. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart reminders. If you opt to have SMS notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number, when you read a message, your carrier’s name, the date, the time, and the content of your messages, transactions you conducted with us on taylormadegolf.ca, and any other information that you provide to us.

This program is currently available in the United States only.  For more information, please see the terms and conditions applicable to our Mobile Messaging Program to learn more, including how to opt-out of receiving future text messages. Message & Data Rates May Apply. Please contact customer service at 1-800-668-9883 M-F 8:30 am - 5 pm EST or email us at privacyca@taylormadegolf.com.

Your Rights & Choices About the Information We Collect

It is important that you are able to control your personal information. To the extent required by applicable law, you have the right to request a copy of your personal information that we maintain in our systems and databases and, where appropriate, request that we update, correct, or delete your personal information, or that we no longer contact you. Please note that in some cases we may not be able to allow you to access certain personal information in certain circumstances, for example if it contains personal information of other persons, or for legal reasons. 

Please be aware that it is not always possible to completely delete, erase, or comply with your request with respect to all of your personal information without some residual data backups in our systems and databases, because we still need to process your personal information for the purpose the data was collected, or we need your information to comply with legal obligations, perform contracts, resolve disputes, and for other legitimate reasons.

We are also unable to delete your transactional data related to your purchases and returns because we need to keep these records as long as required by applicable law.

If we are precluded from honoring your request to delete your personal information, we will inform you of the reasons for the rejection. We will process all such requests within 30 days of receipt or within such other time as specified by applicable law. Please submit your requests to privacyca@taylormadegolf.com.

We may require you to verify your identity before we allow you to access your personal information. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure so that we do not disclose personal information to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. Occasionally, and subject to the applicable law, it may take us longer than 30 days to process your request, for example, if your request is particularly complex or if you have made a number of requests. In this case, we will notify you and keep you updated.

If you have a registered account with TaylorMade and would like to update or delete your contact information, please visit the “Account Settings” section and update the “Personal Data” section of your personal information details.

Your Rights & Choices for Marketing Communications

You will not receive marketing communications by email or text message from TaylorMade unless you have opted in by checking the box under Account Settings on a TaylorMade Website. Should you opt-in to receiving marketing communications, you have the right to opt-out at any time by managing your Account Settings, emailing us at privacyca@taylormadegolf.com, or clicking on the "unsubscribe" link at the bottom of the newsletter or email. Please note that it may take us 10 business days to honor your request or a shorter period where required by law.

Retention of Personal Information

Your personal information may be retained by TaylorMade for as long as the purposes for which the personal information was collected continue and require it, or if the retention is necessary for our legal or business purposes. For example, we may need to retain your personal information if we need to defend a legal claim or in case of a dispute. In addition, we retain the right to keep non-identifiable information related to game performance, use of TaylorMade products and/or applications for research and development purposes to improve our products and user experience. Should you have opted-in to TaylorMade marketing, we will retain your personal information for marketing purposes until you notify us (by opting out) that you no longer wish to receive marketing materials from us, at which point your information will be placed on our unsubscribe list, so you do not receive these messages.

Transfer and Processing of Information to the United States

Information we collect from you will be transferred and processed in other countries outside Canada including the United States. Although access to the TaylorMade Websites is available around the world, use and enjoyment of the TaylorMade Canadian websites is governed and operated in accordance with the laws of Canada. If you are located outside the United States, please be aware that personal information you provide and/or collected by TaylorMade may be transferred to and processed in the United States and the United Kingdom, whose data protection laws may differ from the jurisdiction in which you live. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.

When visiting the TaylorMade Websites your connection will be through and to servers located in the United States. All information you receive from us will be created on servers located in the United States, and all information you provide will be maintained on web servers and systems located in the United States. By using the TaylorMade Websites and/or submitting information to us, you specifically consent to the transfer of your information to the facilities and servers in the United States, and to those with whom we may share your information as described in this Privacy Policy, to the extent allowable by law.

Security

The TaylorMade Websites use physical, electronic and managerial security measures to help protect the loss, misuse and alteration of personal information under our control. Personal information may be accessed by persons within our organization, or our third party service providers, who require such access to carry out the purposes indicated in this Privacy Policy, or such other purposes as may be permitted or required by the applicable law.

We use Secure Socket Layer ("SSL") connections with 128-bit encryption for certain transactions and confidential data. When you use a secure browser, all information you submit comes to us over the Internet in an encrypted form. Every secure page uses a digital certificate issued by a third-party certification authority. A site certificate sits on all secure pages. To view this certificate, click on the image of the closed lock or the solid key on the bottom bar of your browser window.

We monitor system and application activity logs to identify unusual activity from authorized and/or unauthorized individuals accessing our systems and/or making changes to stored information. We regularly perform preventative system maintenance and monitoring of our data systems.

We maintain our servers in locked facilities with restricted access.

The TaylorMade Websites do not require you to set up a user ID and password unless you subscribe, create an account under Account Settings, enroll in some of our other services or create a purchasing account with us. We recommend you do not divulge your password to anyone. TaylorMade will never ask you for your password in an unsolicited telephone call or email.

Unfortunately, no data transmission over the Internet or any wireless network is 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit, and you do so at your own risk. You can report network abuse, including suspected malware or phishing, and any other risk of security violation by emailing privacyca@taylormadegolf.com.

Questions & Changes to Privacy Policy

We reserve the right to change or update this Privacy Policy at any time, without notice to you, in which case we will post the amended Privacy Policy on the TaylorMade Websites, including its effective date. We may email you to notify you about material changes, but you should check our website to see the current Privacy Policy in effect.

How to Contact Us

If you have any questions regarding this Privacy Policy, any personal information you have submitted to us, or if you would like to:

  • access personal information that you have already provided to us so that you can correct or update it, or request that it be deleted; or
  • submit a complaint, or
  • report any violation of this Privacy Policy

Please advise us by contacting ourData ProtectionOfficer by emailing privacyca@taylormadegolf.com.